This blog has been quiet for a little while. One of the reasons for this is to do with an online video that was released by 10:10.
Regarding that I can only say the following at this time:
Kyocera Mita has supported the 10:10 campaign because we share its ambition to reduce carbon emissions. However, we don't support the "No Pressure" video and are dismayed by any suggestion that we might have been involved in its production; in fact we had no knowledge of its content until it appeared online. We consider that 10:10 made a serious error of judgement in tis choice of creative approach, which is totally at odds with the inclusive and positive attitude that has been the hallmark of its other activities. 10:10 has acknowledged its mistake, withdrawn the video and issued an apology. We have been meeting with 10:10 to seek assurances about its motivation and future creative approach and are evaluating our relationship with the organisation.
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